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Dave Yoho Associates Presents
The Leading Industry Seminar
If you are an Owner, Executive, or Manager in the Home Improvement, Remodeling, or Home Services Industry, the Summit will give you a roadmap to earn the net profit you are entitled to, despite the challenging economy.
Claim your COMPLIMENTARY tickets with a refundable $250 deposit today!
Claim your COMPLIMENTARY tickets with a refundable $250 deposit today!
Where
The Westin O'Hare
Rosemont, IL
The Westin O'Hare
Rosemont, IL
When
Tuesday -Thursday
May 9-11, 2023
Tuesday -Thursday
May 9-11, 2023
Summit Sessions
Powerful Agenda Topics
The Summit will address the greatest challenges that industry companies are facing, including:
- Drilling Down on Your Efficiency
- Advanced Sales Training Tactics
- Selling Financing in 2023
- Setting Your Retail Selling Price
AND MUCH MORE!
- Drilling Down on Your Efficiency
- Advanced Sales Training Tactics
- Selling Financing in 2023
- Setting Your Retail Selling Price
AND MUCH MORE!
Why Attend The Summit?
For Many Reasons...
Timely Topics
The most critical issues in your industry
Expert Speakers
Leading industry authorities
Q&A Sessions
Ample opportunities to have your questions addressed
One-on-One
Meet with Dave Yoho Associates' Senior Consultants
Networking
Engage with Sponsors and other attendees
Actionable Items
Case studies, whitepapers and abundant resources to implement
Dave Yoho
Dave Yoho Associates
Brian Gottlieb
Tundraland Home Improvements
Chris Counahan
Leaf Home
Paul Burleson
Westlake Royal Building Products
Event Schedule
Agenda Highlights
1:00 - 2:15 PM
How a WINNING Mindset Drives Results!
The reason why most businesses fail lies in understanding the "gap" that exists between strategy - - and execution of that strategy.
Brian Gottlieb will kick off the Summit with a powerful session on Extreme Empowerment that will guide you through:
• How to be a "change-agent" in your business
• Understanding if you are the "bottleneck" that is impeding progress in your business
• The importance of creating a "Vision Statement" that outlines the long-term goal for your company
Brian Gottlieb will kick off the Summit with a powerful session on Extreme Empowerment that will guide you through:
• How to be a "change-agent" in your business
• Understanding if you are the "bottleneck" that is impeding progress in your business
• The importance of creating a "Vision Statement" that outlines the long-term goal for your company
2:15 - 3:15 PM
PANEL: The State of Our Industry
How are you preparing your business for the likely recession? Many industry companies thrived during the height of the pandemic, but are facing increasing challenges today, including:
• Rising inflation which is projected to continue for the foreseeable future
• Climbing interest rates, coupled by the Federal Reserve tightening their monetary policy
• Reduced industry growth in 2023-24, compounded by an aging workforce and material shortages.
The old adage "adapt or die" has never been more relevant, and this session will set the stage for the timely content addressed during the Summit.
• Rising inflation which is projected to continue for the foreseeable future
• Climbing interest rates, coupled by the Federal Reserve tightening their monetary policy
• Reduced industry growth in 2023-24, compounded by an aging workforce and material shortages.
The old adage "adapt or die" has never been more relevant, and this session will set the stage for the timely content addressed during the Summit.
3:45 - 5:15 PM
PANEL: Drilling Down on Your Efficiency Metrics
If you are not concentrating on being more efficient in your sales and marketing efforts, and maintaining your "margins", your net profit will suffer. Our surveys on industry companies show that:
• 79% have trouble following up on unsold leads
• 43% have marketing expenses equaling 12 to 20% of their total revenue
• 48% of buyers receive misleading information about industry companies, their products and services, and/or their prices
• 43% of sales personnel do not fully understand the products/services they sell
In this powerful panel session, you will learn defined strategies for tying together your sales and marketing efforts, to ultimately become more efficient and profitable.
• 79% have trouble following up on unsold leads
• 43% have marketing expenses equaling 12 to 20% of their total revenue
• 48% of buyers receive misleading information about industry companies, their products and services, and/or their prices
• 43% of sales personnel do not fully understand the products/services they sell
In this powerful panel session, you will learn defined strategies for tying together your sales and marketing efforts, to ultimately become more efficient and profitable.
8:30 - 10:30 AM
The Need for Systematic Sales Training
For years, we have shared that the role of a Sales Manager/Trainer, or similar position is NOT to manage “sales’, but to manage people. With this in mind, how are you training your sales personnel for the changes which have already occurred in the economy, and those on the horizon?
To thrive in 2023 and beyond, you need to have a systematic process for onboarding, training, and re-training your sales personnel that reinforces accountability, with the understanding that being accountable will lead to improved earnings and customer satisfaction.
To thrive in 2023 and beyond, you need to have a systematic process for onboarding, training, and re-training your sales personnel that reinforces accountability, with the understanding that being accountable will lead to improved earnings and customer satisfaction.
11:00 AM - 12:15 PM
PANEL: Selling Financing in a Changing Economy
Is your business equipped to educate and teach your customers and prospects regarding the benefits of financing and purchasing at your “guaranteed now” price? How do you utilize financing to maximize your leads and conversion rate? Are you consistently training your sales force on a scripted approach to presenting your financing offer?
If you answered "No" to any of these questions, you are likely leaving a significant amount of income at the table.
During this panel session you will hear from experts who will provide you with best practices to sell more - - and more profitable contracts using financing.
If you answered "No" to any of these questions, you are likely leaving a significant amount of income at the table.
During this panel session you will hear from experts who will provide you with best practices to sell more - - and more profitable contracts using financing.
3:00 - 4:30 PM
The True Cost of a Mis-Hire
The true cost of a mis-hire typically doesn’t show up on your P&L, and in "lean times", it is critical to invest more on your recruiting and hiring efforts - - not less. But how do you hire the right personnel, train them effectively and keep them?
It begins by understanding the significant monetary and time investment involved, and why a structured hiring program is critical to your overall profitability.
This session will provide direction on how to hire the right people while avoiding the wrong ones which will boost your bottom line, create a positive environment, and reduce turnover.
It begins by understanding the significant monetary and time investment involved, and why a structured hiring program is critical to your overall profitability.
This session will provide direction on how to hire the right people while avoiding the wrong ones which will boost your bottom line, create a positive environment, and reduce turnover.
8:30 - 9:30 AM
PANEL: The Do’s & Don’t of Using Technology in Your Business
The increasing number of sales, marketing, and similar technological advances is both a blessing and a curse.
When a tech solution is sufficiently researched, tested, and your personnel are given dedicated training on how to best utilize it in your business, it is typically successful.
The key is understanding that tech solutions are not "magic bullets", and are best adopted as a counterpart - - not a replacement - - for what has made you successful.
This session will give you an understanding for how to accomplish this in your business.
When a tech solution is sufficiently researched, tested, and your personnel are given dedicated training on how to best utilize it in your business, it is typically successful.
The key is understanding that tech solutions are not "magic bullets", and are best adopted as a counterpart - - not a replacement - - for what has made you successful.
This session will give you an understanding for how to accomplish this in your business.
9:30 - 10:45 AM
Implementing a Proven Pricing Formula & Compensation Plan
If you do not have a pricing model and necessary safeguards in place to secure a net profit on every contract, your business will be "behind the 8-ball" in 2023.
Does your sales compensation plan provide sufficient motivation and differentiation from similar positions? Are you valuing new hires the same as you value your leads?
This session will present a proven pricing strategy and value-added compensation plans that will give you an advantage over your competition.
Does your sales compensation plan provide sufficient motivation and differentiation from similar positions? Are you valuing new hires the same as you value your leads?
This session will present a proven pricing strategy and value-added compensation plans that will give you an advantage over your competition.
11:15 AM - 12:15 PM
Securing Your Business for the Future
Not every business owner has the same goals for the future of their company, but we all share a desire to become more profitable.
This powerful session will present actionable strategies that will assist you in growing your business "scalably", so that regardless of what happens in the market or your environment, you will be prepared.
This powerful session will present actionable strategies that will assist you in growing your business "scalably", so that regardless of what happens in the market or your environment, you will be prepared.
Sponsors
Amazing Partners
Interested in Becoming a Sponsor? Learn More
Registration
Get Up To Two Complimentary Tickets
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Additional Tickets Are Only $399
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Our Reviews
What Our Attendees Say...
"Without question, this was the most impactful seminar we have ever attended!"
Stephen Thacker
All Seasons Windows and Doors
"The speakers were phenomenal, engaging, and knowledgeable!"
Summer Cruz
Absolute Aluminum
"This was my first Summit and there was so much knowledge I took back to my team, but the connections I formed were equally valuable."
Michael Mayson
All Exteriors, LLC
"I walked away from the Summit with a TON of good information to bring back to my team!"
Ethan Koontz
Deck and Drive
"I love the energy and humor in your programs! You do an excellent job at making us think and generate questions that will help our business."
Christi Pryor
Callen Construction