Dave Yoho
Dave Yoho Associates

Dave founded a roofing company at age 28, which eventually operated with 22 branches in 13 states and in the early 1970’s had a volume of $60 million. His ideas and counseling have brought success to thousands. Dave’s experience representing Fortune 500 companies as well as entrepreneurs gives him a rich history of profit improvements, turn-arounds and in-depth problem solving.

He is the President of the oldest, largest and most successful consulting company representing industry businesses. He has appeared in over 150 training videos. He is the author of the best-selling book: Have a Great Year Every Year (Oakhill Press). His company developed the sales methods which are used by the most successful people in the industry.

Joe Talmon
Dave Yoho Associates

Joe started his in-home career selling Rainbow vacuum cleaners at the age of 17. He began working in the home improvement industry, and quickly progressed through the ranks before becoming owner of a a substantial window retail operation which averaged annual sales of $10 million to $12 million in the high-end window and siding category.

Joe joined Dave Yoho Associates and he has subsequently developed sales and marketing programs for both large and mid-sized companies. He brings a rarely-seen passion in working with companies and running training meetings.

Rick McIntire
Dave Yoho Associates

Specializing in start-ups and turnarounds, Rick has more than 40 years of successful experience in direct selling environments, and more than 30 years in sales management and general management. He served for 15 years on the Executive Management team of Champion Window Company, which at that time, was one of the largest home improvement companies in the United States.  He has since been brought on as a Senior Account Executive with Dave Yoho Associates.

He is an engaging trainer and public speaker known for his persuasive optimism.  A former Navy diver, Rick’s drive and self-discipline rarely leave challenges unanswered. He finds great satisfaction helping people and organizations develop the skills, processes and techniques necessary to achieve optimum success.

Brian Gottlieb
Tundraland Home Improvements

Brian is the Founder and CEO of Tundraland Home Improvements, located in Green Bay, Wisconsin. Their essential product lines are bath refitting and replacement windows. They operate with 58 salespeople and did over $75 million in 2020. He is an inspirational business owner with nearly four decades of experience in sales, marketing and business leadership. His innovative approach to community-conscious business practices has not gone unnoticed, as Tundraland has been named the best place in Wisconsin to work. In addition to Brian being a Guinness World Record holder, the USA Today’s news network named him “Entrepreneur of the Year”.

Brian’s goal as a business owner is to create something that is more than just a home improvement company; a brand that’s woven into the fabric of the community. Brian was recently inducted as a “Legend” of the home improvement industry and after several years of continuing education, he recently became an Alumni of Harvard Business School.

Chris Counahan
Leaf Home Solutions

Chris is the Chief Sales Officer of Leaf Home Solutions. He manages Leaf’s growing network of customer service delivery centers and sales teams, consisting of 135 field managers and over 1700 sales representatives. Chris has helped drive the expansion of Leaf and sustain high-quality direct-to-consumer sales and installation services in all field locations. In 2020, Leaf Home Solutions’ installed revenue was $1.1 billion.

Before joining the company in June 2012, Chris served as Vice President of Sales at Owens Corning, a global leader in insulation, roofing and composites, for over 11 years. Prior to his tenure at Owens Corning, Chris was a Sales Manager at Erie Construction, a position he held for over three years. Chris holds a B.S. in Sociology from the University of Akron, where he played football for four years.

Joe Ronzino
JRON Consulting Corporation

Joe has been in the home improvement industry since the mid-seventies. He started with a regional manufacturer of replacement windows and progressed to the door, sunroom and patio room industry. There, he had an active role in all elements of the business: purchasing, installation, customer service, as well as, overseeing the hiring and training of sales and marketing personnel. Later, he oversaw the retail division for a major sunroom company with seven locations.

Subsequently, he worked with a major manufacturer in creating and maintaining a successful retail operation in the greater NY Metropolitan area. Today, he acts as an independent consultant, actively troubleshooting for large, established companies, and advising them on the changes they need to undergo to become competitive and profitable in an ever changing economy.

Frank Farmer
American Metal Roofs (AMR) and Metal Roofing Consultants

Frank is the founder and President of American Metal Roofs (AMR) and Metal Roofing Consultants. Trained as a physician, Frank has used his medical knowledge to develop methods of analyzing and staging a home’s health. During the process, he creates emotion that is crucial for an impactful and profitable sales presentation.

In 2013, Frank was appointed to the Board of Governors for the Home Improvement Professional Executive Council (HIPEC). Frank also sits on the Board of the Metal Roofing Alliance (MRA) providing sales and marketing guidance to North American metal roofing manufactures and contractors. In 2018, Frank received the “Legends of the Home Improvement” award for his leadership and development of the residential metal roofing industry. His reputation as a business innovator and problem solver has made him a recognized authority throughout the industry.

Dave Normandin
Long Home Products

Starting at the early age of 20, Dave sat at kitchen tables selling rainbow vacuums to home security systems. At 25, he bought a security alarm company and ran it for 12 years before selling it to a large national brand. After which, Dave joined NewPro, a large home remodeling company located in New England, and was in an executive role there for 20 years.

For the past 10 years, Dave has been the President of Long Home Products, a 75-year old company, formally known as Long Fence and Home, a leading retailer in the home improvement industry. During those 10 years, he has aided in the transformation of the company from a Mid-Atlantic operation to a recognized powerhouse all along the east coast. Long Home Products now has offices in over 10 states with more expansions in the works.

Dave Azer

Dave is a highly skilled, results-oriented sales and marketing executive with over 20 years of diverse experience in fast-paced home improvement and building materials markets. He is currently the Vice President of Marketing for Jacuzzi.

Dave has consistently created new and innovative marketing programs incorporating call center, internet, social media, field marketing, and traditional marketing programs. He is an outstanding communicator and negotiator with the ability to influence key decision-makers and close lucrative deals. He excels at strategic planning, organizational, problem solving, and leadership skills.

John Pohl
Springs Connect Call Center

John is Owner and President of Springs Connect Call Center in Carlisle, Pennsylvania. He is also an Account Executive with Dave Yoho Associates. Springs Connect is an outsource call center that only works with industry companies. John has worked in and managed home improvement call centers since his college years when he worked for one of the largest window manufacturers setting cold call leads.

Over the past 40 years, his distinguished track record includes working as a Call Center Director for several of the industry’s top companies before he opened Springs Connect a few years ago. His company specializes in qualifying and scheduling leads from old databases.

Chris Behan
Socius Marketing

Chris has been in the internet lead generation industry for over 19 years and is an expert in all aspects of internet marketing, including search engine optimization, remarketing campaigns, and reputation management. As the President of Socius Marketing, one of the largest and fastest growing Internet marketing firms in the country, Chris understands why online lead generation is crucial to the success of any business. Chris’ familiarity with the industry, how companies operate, their products and service offerings, and the wants and needs of their customers, allows him to provide tailored solutions to their unique Internet marketing challenges.

Brian Kaskavalciyan
gFour Marketing Group Inc.

Brian is an entrepreneur and marketing strategist specializing within the home improvement and remodeling industries. He has worked with companies ranging from start-ups to 50-million dollar enterprises. As an entrepreneur, he owned five separate home improvement companies, one of which he developed into a multi-million franchise operation.

Brian is the Founder and lead marketing strategist of gFour Marketing Group, a strategic marketing firm that specializes in providing “Done For You” sales and marketing programs to industry companies. Brian has created a number of turnkey marketing programs, including the award-winning 1into5™ Program to help home improvement companies develop customers for life. He also runs the highly successful company, The Wealthy Contractor, which provides numerous resources to help industry professionals.

Mark Highbaugh

Mark has over 25 years of broad business leadership and technology development experience. He has nearly two decades of practical industry experience and has served on the strategic planning team of a Fortune 100 company. As President of a real estate construction company, Mark created an award winning organization that eventually earned over $15 million in annual revenue.

Over the past eight years, Mark has combined his practical experience in home improvement with his knowledge in the mobile marketing and communications industry.  As CEO and Chief Strategist of Marlimar Mobile Solutions, he implements communication solutions throughout North America to a variety of groups including home improvement and remodeling companies, billion dollar corporations, government agencies and non-profit organizations.

Tim Musch

Tim is the Director of Business Development for MarketSharp Software located in La Crosse, WI. Prior to that, he spent 15 years gaining experience in a family owned remodeling business in Central Wisconsin. He knows and understands your business on a first hand basis. The MarketSharp computerized marketing solutions system was developed for, and is utilized by over 2000 of the country’s most successful remodelers and specialty home improvement companies.  Tim has spent over 20 years developing and refining computerized database marketing systems for this industry.

Andrew Ettinger
The Best Postcards

Andrew is the Founder & CEO of The Best Postcards. He has a diverse background, including Senior VP at Morgan Stanley. Today, The Best Postcards is a national leader in direct mail marketing for the industry, mailing over 300 million pieces annually and growing.

Andrew has built The Best Postcards into a powerhouse the old-fashioned way; unsurpassed customer service and unbeatable pricing. His passion is helping businesses grow their topline revenue, as well as their bottom line profits. The Best Postcards offers an entire portfolio of direct mail solutions, including prospecting for new clients, client retention & repeat business programs, job signs, customer email newsletters, equipment stickers, and more.

D.S. Berenson

D.S. serves as general and special counsel to contractors, remodeling industry manufacturers, trade associations, as well as banks and consumer lenders. His experience includes the Office of Chief Counsel of the Internal Revenue Service and the Securities and Exchange Commission.

A frequent lecturer and author, D.S. was one of nine attorneys honored in the 2005 Forbes Magazine: “Special Tribute to America’s Best Lawyers”. He is the author of Pratt’s State Law and Regulation of Closed-End Credit, a six-volume treatise of installment sale practices.