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Dave Yoho
Dave Yoho Associates

Dave founded a roofing company at age 28, which eventually operated with 22 branches in 13 states and in the early 1970’s had a volume of $60 million. His ideas and counseling have brought success to thousands. Dave’s experience representing Fortune 500 companies as well as entrepreneurs gives him a rich history of profit improvements, turnarounds, and in-depth problem-solving.

He is the President of the oldest, largest, and most successful consulting company representing industry businesses. He has appeared in over 150 training videos. He is the author of the best-selling book: Have a Great Year Every Year. His company developed the sales methods which are used by the most successful people in the industry.

Rick McIntire
Dave Yoho Associates

Specializing in start-ups and turnarounds, Rick has more than 40 years of successful experience in direct selling environments, and more than 30 years experience in sales management and general management. He served for 15 years on the Executive Management team of Champion Window Company, which at that time, was one of the largest home improvement companies in the United States.

As a Senior Consultant for Dave Yoho Associates, Rick is an engaging trainer and public speaker known for his persuasive optimism.  A former Navy diver, Rick’s drive and self-discipline rarely leave challenges unanswered. He finds great satisfaction in helping people and organizations develop the skills, processes, and techniques necessary to achieve optimum success.

Joe Ronzino
Dave Yoho Associates

Joe has been in the home improvement industry since the mid-seventies. He started with a regional manufacturer of replacement windows, then rapidly progressed to a company that manufactured doors, sunrooms, and patio rooms. In that role, his executive-level responsibilities included: overseeing purchasing, installation, and customer service, as well as, developing and managing the systems in place for hiring and training sales and marketing personnel. Subsequently, he worked with a major manufacturer in creating and maintaining a successful retail operation in the greater NY Metropolitan area.

He currently works as a Senior Consultant for Dave Yoho Associates, providing retailers and manufacturers with full-scale training, both in-person and virtually.

D.S. Berenson
Berenson LLP

D.S. serves as general and special counsel to contractors, remodeling industry manufacturers, trade associations, as well as banks and consumer lenders. His experience includes the Office of Chief Counsel of the Internal Revenue Service and the Securities and Exchange Commission.

A frequent lecturer and author, D.S. was one of nine attorneys honored in the 2005 Forbes Magazine: “Special Tribute to America’s Best Lawyers”. He is the author of Pratt’s State Law and Regulation of Closed-End Credit, a six-volume treatise of installment sale practices.

Paul Burleson
Royal Building Products

Paul is a respected industry in-home sales expert worked in the industry since he was 12 years old. His development continued for industry stalwarts such as Pacesetter and Statewide Home Improvement. He eventually became the National Trainer and Specialist in developing in-home selling programs for Alcoa, Ply Gem, and Royal Building Products.

Over the course of his career, Paul has created sales training programs for many of the leading home improvement retailers and manufacturers across North America and is known for his motivational approach that inspires in-home salespeople to perfect their skills. He currently works as a Consultant for Royal Building Products and specializes in developing sales systems for insulated siding.

Chris Behan
Socius Marketing

As the Founder of one of the largest and fastest-growing Internet marketing firms in the country, Chris understands why online lead generation is crucial to the success of any business. His familiarity with industry companies along with the needs and wants of homeowners, allows him to provide tailored marketing solutions.

Chris has been instrumental in developing customized recruiting websites for many of his clients which directly integrate with several online job platforms. He will present a powerful case study on how you can use your web presence to recruit and hire the best personnel.

Michael Madden
Woodbridge Home Solutions

Michael is the COO of Woodbridge Home Solutions, one of the leading exterior home remodeling companies in the United States. He began his sales career in the early 1980’s in Pittsburgh for Koolvent. He quickly rose to Sales Manager, Regional Sales Manager, Vice President of Sales, and ultimately President of Sales and Marketing for American Home Pro.

In 2007, Michael joined U.S. Home Systems as the Vice President of Sales and remained until the company was sold to Home Depot. Over the course of his distinguished career, his sales teams have generated over $2.5 billion of installed home improvement revenue.

Adam Kaliner
Power Home Remodeling

Adam is the Co-Founder of Power Home Remodeling, the nation’s largest full-service exterior home remodeling company. Founded in 1992, Power was created with a vision and mission to put people first – – from employees to customers, to the communities in which they operate. Now, almost 30 years later, that mindset has turned Power into a billion-dollar organization.

Adam is a dynamic entrepreneur with significant experience in organizational growth, leadership, and personnel development. He currently heads up the commercial real estate development efforts within Power’s nationwide expansion plan, while helping to oversee the financial and customer service arms of the business.

Brian Elias
Refloor

Brian established his reputation as a brilliant entrepreneur in 1988 by founding 1-800 HANSONS in Troy Michigan. He eventually grew it into an $80 million home improvement and remodeling company, which now employs over 500 people.

​Currently, Brian is the CEO of Refloor and Don’tGo. He is one of the most dynamic speakers and innovative thinkers in the industry and his positive approach to building businesses resonates with executive leaders, managers, and salespeople. He has always had a “get it done” attitude and this contributes to his success.

Brian Kaskavalciyan
gFour Marketing Group

Brian is an entrepreneur and marketing strategist specializing in the home improvement industry. He has worked with companies ranging from start-ups to 50 million dollar enterprises, and previously owned five separate home improvement companies, one of which he developed into a multi-million dollar national franchise.

Brian is the founder and lead marketing strategist of gFour Marketing Group and The Wealthy Contractor which provide home improvement companies with “done for you” sales and marketing programs. He is also the author of “How to Double Your Profits in Six Months or Less” which is available on Amazon.

Scott Brodkorb
Renewal by Andersen of Central PA

Scott is the CEO of Renewal by Andersen of Central PA and has worked in the home improvement industry for over 25 years. While at Sears Home Improvement Products he rapidly transitioned from a sales consultant to a Field Sales Manager, District Sales Manager, and eventually Director of Sales.

After managing a region that exceeded $300 million in annual revenue, he became the Vice President of Sales, where he managed over 50 offices in the United States and Puerto Rico, selling heating and air conditioning, kitchen remodeling, cabinet refacing, roofing, flooring and bath remodeling. His broad range of experience has brought him national recognition both within the industry and outside of it.

Peter Bulger
Max Guard Hurricane Windows

Peter is the Co-Owner of Max Guard Hurricane Windows and is widely regarded as one of the leading authorities on sales training in the home improvement industry. His history includes leadership positions for Dixie Homecrafters, and Champion Windows & Home Exteriors.

He is the consummate leader and exhibits extensive knowledge of all corporate disciplines in the industry, including finance and operations. He balances this with a proven track record of successfully executing growth strategies and implementing change that leads to higher efficiency and net profit.

Caleb Nelson
Destination Motivation

Caleb is the Founder and President of Destination Motivation. For the last 10 years, he has been a noteworthy leader and influencer in the home improvement and home services industries. He works with 23 out of the top 30 largest contractors in North America, implementing systems and structures that guarantee predictable results.

Caleb’s passion for strategic sales and marketing began at a very early age and his parents inspired him to develop his entrepreneurial growth. As he often reflects, “If I wanted something as a kid, my parents would tell me to go earn money to build it or buy it. Needless to say, I had to get real creative.”

Frank Farmer
American Metal Roofs

Frank is the founder and President of American Metal Roofs and Metal Roofing Consultants. Trained as a physician, Frank has used his medical knowledge to develop methods of analyzing and staging a home’s health. In doing so, he facilitates emotion which is crucial for an impactful and profitable sales presentation.

Frank sits on the Board of the Metal Roofing Alliance (MRA), which provides sales and marketing guidance to North American metal roofing manufactures and contractors. In 2018, Frank received the “Legends of the Home Improvement” award for his leadership and development of the residential metal roofing industry.

Andy Wright
BRIX Recruiting Partners

Andy is the Owner of BRIX Recruiting Partners, a Minnesota-based firm that assists industry companies in finding talent across North America. He has worked as an industry recruiter since 2003 and has built a national network of more than 3000 of the industry’s top managers and executives.

BRIX recruits for many of the leading home improvement industry retailers and manufacturers, specializing in placing managers in sales, marketing, and operations positions. Andy has significant expertise on the best way to manage and adapt to current trends and challenges in recruiting and retention while providing actionable solutions to help companies acquire talent in their local marketplace.

Scott Berman
Florida Window and Door

Scott is the President of Florida Window and Door which ranked #23 on Qualified Remodeler’s Top 500 List for 2021. He also owns two separate industry companies, Central Window, and Indian River Glass which focus primarily on hurricane protection products.

Scott believes that in order to thrive in the industry, you must have a strict process for recruiting and hiring, which includes the use of a DISC Behavioral Profile. He also invests heavily in onboarding, training, and re-training, due to his belief that most new hires either know how to install a product or sell it – – but do not have a concrete understanding of how to do both.

Mark Highbaugh
Marlimar Mobile Solutions

Mark is the Managing Partner for Marlimar Mobile Solutions, a company that provides programs to engage their customers through the use of mobile technology. He is a senior business development strategist and expert problem-solver with over 20 years of multi-industry experience in leading organizational growth.

Mark provides technology solutions for engaging customers, their perceptions, and actions. He designs and architects cross-technology for specific audiences targeting cellphone engagement and retention.
As an innovative problem solver and marketing expert, he applies his achievements to provide creative breakthrough results, measurable through data capture and analytical management.

Tim Musch
MarketSharp

Tim is the Director of Business Development for MarketSharp Software located in La Crosse, WI.  Prior to that, he spent 15 years gaining experience in a family-owned remodeling business in Central Wisconsin.  He has the experience and strategic leadership to understand your business on a first-hand basis.

The MarketSharp computerized marketing solution system was developed for and is utilized by over 2000 of the country’s most successful remodelers and specialty home improvement companies. Tim has spent over 20 years creating and refining computerized database marketing systems for this industry.

John Pohl
Springs Connect Call Center

Over the last four years, John has developed Springs Connect into the leading outsource call center working exclusively in the home improvement and remodeling industries. Springs Connect specializes in qualifying and scheduling leads from “older data”.

John has worked in home improvement call centers since his college days when he was hired by one of the largest window manufacturers in North America to set cold call leads. He has a 40-year distinguished track record which includes being the Call Center Director for several leading home improvement companies.

Tony Alessandra
Assessments 24x7

Tony is the Founder of Assessments 24×7 and is widely acknowledged as one of the most knowledgeable people in creating and implementing developmental methods to measure behavior and assess skill levels for hiring purposes. He is the author of over 30 books and is a member of the National Speakers Association Hall of Fame.

Despite working outside the industry, Tony has a rich history of in-home sales success. Assessments 24×7 is a strategic partner of Dave Yoho Associates.