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Dave Yoho
Dave Yoho Associates

Dave founded a roofing company at age 28, which eventually operated with 22 branches in 13 states and in the early 1970’s had a volume of $60 million. His ideas and counseling have brought success to thousands. Dave’s experience representing Fortune 500 companies as well as entrepreneurs gives him a rich history of profit improvements, turnarounds, and in-depth problem-solving.

He is the President of the oldest, largest, and most successful consulting company representing industry businesses. He has appeared in over 150 training videos. He is the author of the best-selling book: Have a Great Year Every Year. His company developed the sales methods which are used by the most successful people in the industry.

Brian Gottlieb
Tundraland Home Improvements

In 2009, Brian Gottlieb founded Tundraland Home Improvements on a plastic folding table with just $3000. Since that time, he’s founded Jacuzzi Bath Remodel of Arizona and Renewal by Andersen of Greater Wisconsin. In 2021, Jacuzzi Corporation acquired his Arizona business and in 2022, Leaf Home Enhancements acquired Tundraland. He still owns and operates his Renewal business in Wisconsin, where he employs more than 300 people.

Brian is widely recognized for his inspirational leadership style which systematically unleashes the full potential in others, and through that process, creates an environment where both business and people become limitless. By obsessing on people development, his businesses have rightfully earned the reputation of being amongst the best-run home improvement companies

Chris Counahan
Leaf Home

Chris is currently the Chief Sales Officer of Leaf Home and President of Leaffilter, managing a team of 190 Operations/Sales Managers, 20 Regional Sales Managers, and over 2,300 “direct-to-consumer” sales representatives across North America.

He has an extensive 25-year background in the construction and remodeling industries, including 11 years as Vice President of Sales at Owens Corning Basements. Chris currently serves as a board member for Erie Construction and on Gridiron Capital’s Board of Business Executives.

Paul Burleson
Westlake Royal Building Products

Paul is a respected industry in-home sales expert worked in the industry since he was 12 years old. His development continued for industry stalwarts such as Pacesetter and Statewide Home Improvement. He eventually became the National Trainer and Specialist in developing in-home selling programs for Alcoa, Ply Gem, and Westlake Royal Building Products.

Over the course of his career, Paul has created sales training programs for many of the leading home improvement retailers and manufacturers across North America and is known for his motivational approach that inspires in-home salespeople to perfect their skills. He currently works as a Consultant for Westlake Royal Building Products and specializes in developing sales systems for insulated siding.

Gordon Fairbanks
Dave Yoho Associates

Gordon has been active in the home improvement industry since 1980. He began as an installer of aluminum screen and glass enclosures, before founding Fairbanks Construction in 1990. Over their 29 years in business, Fairbanks Construction received numerous awards and accolades before being sold to a large national company.

As a Senior Account Executive with Dave Yoho Associates, Gordon specializes in streamlining business operations with a focus on efficiency and profitability. He is adept in working with companies ranging from start-ups to larger organizations and thrives in implementing turnarounds and helping business owners achieve “long-range” goals.

Amy Zimmerman

Amy is a highly impactful leader with more than 30 years of home improvement and building product experience. She excels at building strong teams and spearheads a women’s group across LEAF Home Enhancements, a division of LEAF Home, where she serves as a VP of Marketing.

In 2022, Amy was named a Legend in the Home Improvement Industry. She is a frequent speaker on lead generation, has won several Crystal Achievement awards and has been featured in industry publications, including Window & Door, Replacement Contractor, Qualified Remodeler and Remodeling Magazine.

John Hicks
Dave Yoho Associates

John specializes in business development and maximizing probability for industry companies. He has over 30 years of successful experience in leadership and management and has trained in-home sales personnel for over two decades.

Prior to joining Dave Yoho Associates, John oversaw the operations of two separate successful home improvement companies. His passion lies in helping others achieve their personal, professional, and financial goals.

John has a bachelor’s degree in Business Management with an emphasis in Organizational Development and was a recipient of The Distinguished Achievement Award for Outstanding Leadership, Scholarship, and Service.

Brad Yoho
Dave Yoho Associates

Brad is the Vice President of Dave Yoho Associates and is known for being one of the most creative marketing professionals in the industry and develops powerful inside sales, follow-up, nurture, and referral scripts for the leading companies in the industry.

He executed a corporate strategy redesign, which led Dave Yoho Associates from generating under 2% of business online to 50% in less than 3 years, and the introduction of a new platform to use the DISC Analysis Profile and other hiring assessments to reduce turnover and improve efficiency.

Dave Azer
Jacuzzi Group Worldwide

Dave is the VP of Marketing for Jacuzzi Group Worldwide, and is a highly skilled, results-driven executive with over 20 years of sales and marketing leadership experience in fast-paced home improvement and building materials markets.

Dave is known for creating new and innovative marketing programs incorporating call center, internet, social media, field marketing, and traditional tactics. He is also renowned throughout the industry for his communication skills, strategic direction and ability to think “outside the box” when solving problems.

Doug Schatz
Socius Marketing

Doug is a digital marketing subject matter expert and has worked in the web marketing space for more than 13 years.

He has spoken to thousands of contractors about the smartest ways to use digital strategies with proven ROI, and is excited to share proven methods on quality lead generation and how leading business owners are leveraging technology to grow in 2023 and beyond.

Jeff Barnes

Jeff serves Modernize Home Services, a division of Quinstreet, as the Senior Vice President and General Manager. He is the lead executive responsible for the division’s profitability, people and growth.

Jeff began his career in the home improvement industry in 2008 as the Regional General Manager for Clearwire in the Northwest. He joined Modernize in 2015 as the Director of Enterprise Sales and Account Management, and has since bolstered his career in business development, account management, team-building and technology prowess. He carries over a decade of senior leadership experience in pre- and post-IPO environments, has been a stakeholder in several acquisitions, and thrives in the digital technology space.

Jennifer Lau-Hatcher
Simple Choice Lending

Jennifer is the Co-Founder and President of Simple Choice Lending (SCL) and the host of the “Jenerator Stories” podcast. She is a passionate builder of people and businesses and specializes in training and strategy that assists her partners achieve fast and measurable business results.

Jennifer’s extensive background includes launching new lending divisions in Fintech and at Synchrony Financial, building a portfolio with over $360MM annual financed volume. She also created the first mobile game on how to use financing to grow sales.

Justin Hatcher
Simple Choice Lending

Justin is the Chief Finance Officer of of Simple Choice Lending (SCL), and assists dealers effectively use payment options to close more and bigger projects throughout the US. He has over twenty years in the home improvement and financing industries, specializing in providing deep expertise in how to build, manage, and scale successful consumer financing programs.

Justin is a previous member of the RbA Finance Council and the Big 12 Finance Council, and was part of the Tundraland leadership team helping grow annual sales from approximately $25 million to over $125 million with over 65% of their projects financed.

Joe Ronzino
Dave Yoho Associates

Joe has been in the home improvement industry since the mid-seventies. He started with a regional manufacturer of replacement windows, then rapidly progressed to a company that manufactured doors, sunrooms, and patio rooms. In that role, his executive-level responsibilities included: overseeing purchasing, installation, and customer service, as well as, developing and managing the systems in place for hiring and training sales and marketing personnel. Subsequently, he worked with a major manufacturer in creating and maintaining a successful retail operation in the greater NY Metropolitan area.

He currently works as a Senior Consultant for Dave Yoho Associates, providing retailers and manufacturers with full-scale training, both in-person and virtually.

Steve Dezara
Think Unlimited

Steve is an accomplished, innovative, data-driven executive with 30+ years of experience serving in entrepreneurial and private equity roles in sales, strategy, IT, and operations in the home services space.

Steve sold Luna Carpet to Empire Today in 2012 and sat on the Empire board until they sold in 2021. He currently acts as CEO of Think Unlimited, dedicated to growing sales and marketing home service organizations through cutting-edge AI technology.

Andrew Henke
BRIX Recruiting Partners

Andrew Henke is a Managing Partner with BRIX Recruiting Partners. He leads the BRIX Home Improvement Recruiting team with a focus on Executive and Management roles within Sales, Production & Installation, and Marketing for Home Improvement Companies Nationwide.

Prior to joining the BRIX team, Andrew spent 15 years working in Retail Management within Fortune 100 companies. During his time in retail, Andrew prided himself on developing long-term customer relationships and mentoring team members through their career paths.

Brock Crabtree
Think Unlimited

Brock is the Vice President of Sales and Business Development for Think Unlimited and for the past eight years, he has played a key role in the home services industry, developing strategic programs for publicly traded companies, building high-performing teams, and taking gratification in empowering those around him.

Brock’s wealth of experience led him to his current and innovative position with Think Unlimited. He helps home services businesses leverage proprietary AI technology to achieve sustainable growth by concentrating on how they work, think, and what separates them from the competition.

Charley Goldberg

Charley Goldberg has led over 150 Home Improvement companies to success with best-in-class in-home and virtual sales presentations with Ingage. A native New Yorker, Charley works at a fast pace with leaders in the home improvement, remodeling, and home services industries to tune up how company owners and sales leaders use technology to assist their teams in closing more business – – at a higher price per ticket/project.

Tim Musch
Paradigm Vendo

Tim has spent the last 30 years developing and refining technology solutions for contractors in the industry. Prior to that, he spent 15 years gaining experience in a family-owned remodeling company in Central Wisconsin. He also regularly speaks with industry groups to build the case for the benefits of systemizing local, independent businesses.

Currently, Tim is a Business Development Specialist for Paradigm, LLC, which is transforming the way that residential construction business is done across the globe with solutions such as their digital selling tool, Paradigm Vendo™.