Dave Yoho
Dave Yoho Associates

Dave founded a roofing company at age 28, which eventually operated with 22 branches in 13 states and in the early 1970’s had a volume of $60 million. His ideas and counseling have brought success to thousands. Dave’s experience representing Fortune 500 companies as well as entrepreneurs gives him a rich history of profit improvements, turnarounds, and in-depth problem-solving.

He is the President of the oldest, largest, and most successful consulting company representing industry businesses. He has appeared in over 150 training videos. He is the author of the best-selling book: Have a Great Year Every Year. His company developed the sales methods which are used by the most successful people in the industry.

Brian Gottlieb
Tundraland Home Improvements

Brian is the Founder and CEO of Tundraland Home Improvements, located in Green Bay, Wisconsin. He is an inspirational business owner with nearly four decades of experience in sales, marketing, and business leadership.

His innovative approach to business practices has not gone unnoticed, as Tundraland has been named the best place in Wisconsin to work. In addition to Brian being a Guinness World Record holder, the USA Today’s news network named him “Entrepreneur of the Year”. Brian’s goal as a business owner is to create something that is more than just a home improvement company; a brand that’s woven into the fabric of the community.

Chris Counahan
Leaf Home

Chris is currently the Chief Sales Officer of Leaf Home and President of Leaffilter, managing a team of 190 Operations/Sales Managers, 20 Regional Sales Managers, and over 2,300 “direct-to-consumer” sales representatives across North America.

He has an extensive 25-year background in the construction and remodeling industries, including 11 years as Vice President of Sales at Owens Corning Basements. Chris currently serves as a board member for Erie Construction and on Gridiron Capital’s Board of Business Executives.

Paul Burleson
Royal Building Products

Paul is a respected industry in-home sales expert worked in the industry since he was 12 years old. His development continued for industry stalwarts such as Pacesetter and Statewide Home Improvement. He eventually became the National Trainer and Specialist in developing in-home selling programs for Alcoa, Ply Gem, and Royal Building Products.

Over the course of his career, Paul has created sales training programs for many of the leading home improvement retailers and manufacturers across North America and is known for his motivational approach that inspires in-home salespeople to perfect their skills. He currently works as a Consultant for Royal Building Products and specializes in developing sales systems for insulated siding.

Mark Victor Hansen
Mark Victor Hansen & Associates

Mark is best known for creating what Time magazine called “the publishing phenomenon of the decade”. The Chicken Soup for the Soul books are one of the most successful publishing franchises in history, with more than 500 million books sold internationally and more than 100 licensed products.

He is widely recognized as being one of the pre-eminent motivational speakers in the world and will inspire you with his keynote address.


Stephanie Green
Destination Motivation

Stephanie joined Destination Motivation in 2018 as a Happiness Manager and has spent the past 4 years helping clients get additional leads, close more sales, and reduce cancellations. She has more than two decades of experience in the home improvement and home services marketplace working at nearly every level including, scheduling, sales and marketing, and operations.

Stephanie works closely with her clients in using Destination Motivation’s unique incentive programs to help accomplish their business goals due to her high understanding of what drives efficiency and profit in the industry.

Dave Azer

Dave Azer is currently the Vice President of Marketing at Jacuzzi overseeing marketing and lead generation for their Bath Remodel network. He is considered one of the home improvement industry’s leading experts on all aspects of marketing and lead generation.

Dave has been featured numerous times in industry publications, and podcasts and is a sought-after speaker at live events.

Brad Yoho
Dave Yoho Associates

Brad is the Vice President of Dave Yoho Associates and is known for being one of the most creative marketing professionals in the industry and develops powerful inside sales, follow-up, nurture, and referral scripts for the leading companies in the industry.

He executed a corporate strategy redesign, which led Dave Yoho Associates from generating under 2% of business online to 50% in less than 3 years, and the introduction of a new platform to use the DISC Analysis Profile and other hiring assessments to reduce turnover and improve efficiency.

John Hicks
Dave Yoho Associates

John specializes in business development and maximizing probability for industry companies. He has over 30 years of successful experience in leadership and management and has trained in-home sales personnel for over two decades.

Prior to joining Dave Yoho Associates, John oversaw the operations of two separate successful home improvement companies. His passion lies in helping others achieve their personal, professional, and financial goals.

John has a bachelor’s degree in Business Management with an emphasis in Organizational Development and was a recipient of The Distinguished Achievement Award for Outstanding Leadership, Scholarship, and Service.

Michael Hoy
Great Day Improvements

Michael began working part-time in the building materials industry at the age of 14. Over the course of his 36-year career, he has worked for many of the industry’s most recognizable names including Pella Windows and Doors and Renewal by Andersen.

He founded Great Day Improvements in 2012, and with the assistance of his leadership team, along with a dedication to improved performance, geographic expansion, and acquisition, they have become one of the largest and most respected companies in the industry.

Chris Behan
Socius Marketing

As the Founder of one of the largest and fastest-growing Internet marketing firms in the country, Chris understands why online lead generation is crucial to the success of any business. His familiarity with industry companies along with the needs and wants of homeowners, allows him to provide tailored marketing solutions.

Chris has been instrumental in developing customized recruiting websites for many of his clients which directly integrate with several online job platforms.

Abby Binder
Abby Windows

Abby launched her company in 2010 – – on the premise of a “dare” – – and Abby Windows, which serves the Milwaukee area is now one of the most recognized businesses in the home improvement industry. She is one of a handful of woman owners in the industry and focuses on a culture of efficiency while embracing technology.

Abby also runs several radio programs that share remodeling and home improvement tips. She believes that they “create trust and give homeowners an education about who Abby Windows is, and feel as if they know her on a personal level.”

Nick Roberts
Homefix Custom Remodeling

Nick started working at Homefix by passing out flyers when he was a sophomore in high school. He transitioned to becoming a sales rep and was the inaugural member of Homefix’s “Elite Diamond Club as the first rep to reach 5 million dollars in net sales.

Over the last 12 years, Nick has operated as the SVP of Sales for Homefix, where he oversees more than 70 reps, 3 Directors, and 3 General Managers. During his tenure, Homefix has grown by more than 300% and increased its “NSLI” by over 1,000 per lead.

Frank Farmer
American Metal Roofs

Frank is the founder and President of American Metal Roofs and Metal Roofing Consultants. Trained as a physician, Frank has used his medical knowledge to develop methods of analyzing and staging a home’s health. In doing so, he facilitates emotion which is crucial for an impactful and profitable sales presentation.

Frank sits on the Board of the Metal Roofing Alliance (MRA), which provides guidance to North American metal roofing manufacturers and contractors. In 2018, Frank received the “Legends of the Home Improvement” award for his leadership and development of the residential metal roofing industry.

Joe Ronzino
Dave Yoho Associates

Joe has been in the home improvement industry since the mid-seventies. He started with a regional manufacturer of replacement windows, then rapidly progressed to a company that manufactured doors, sunrooms, and patio rooms. In that role, his executive-level responsibilities included: overseeing purchasing, installation, and customer service, as well as, developing and managing the systems in place for hiring and training sales and marketing personnel. Subsequently, he worked with a major manufacturer in creating and maintaining a successful retail operation in the greater NY Metropolitan area.

He currently works as a Senior Consultant for Dave Yoho Associates, providing retailers and manufacturers with full-scale training, both in-person and virtually.

Tim Musch
Business Development Specialist

Tim has spent the last 30 years developing and refining technology solutions for contractors in the industry. Prior to that, he spent 15 years gaining experience in a family-owned remodeling company in Central Wisconsin. Tim regularly speaks with industry groups to build the case for the benefits of systemizing local, independent businesses.

Currently, Tim is a Business Development Specialist for Paradigm, LLC, which is transforming the way that residential construction business is done across the globe with solutions such as their digital selling tool, Paradigm Vendo™.

Brian Kaskavalciyan
gFour Marketing Group

Brian is an entrepreneur and marketing strategist specializing in the home improvement industry. He has worked with companies ranging from start-ups to 50-million dollar enterprises, and previously owned five separate home improvement companies, one of which he developed into a multi-million dollar national franchise.

Brian is the founder and lead marketing strategist of gFour Marketing Group and The Wealthy Contractor which provide home improvement companies with “done for you” sales and marketing programs. He is also the author of “How to Double Your Profits in Six Months or Less” which is available on Amazon.

Scott Berman
Florida Window and Door

Scott is the President of Florida Window and Door which ranked #23 on Qualified Remodeler’s Top 500 List for 2021. He also owns two separate industry companies, Central Window, and Indian River Glass which focus primarily on hurricane protection products.

Scott believes that in order to thrive in the industry, you must have a strict process for recruiting and hiring, which includes the use of a DISC Analysis Profile. He also invests heavily in onboarding, training, and re-training, due to his belief that most new hires either know how to install a product or sell it – – but do not have a concrete understanding of how to do both.

D.S. Berenson
Berenson LLP

D.S. serves as general and special counsel to contractors, remodeling industry manufacturers, trade associations, as well as banks and consumer lenders. His experience includes the Office of Chief Counsel of the Internal Revenue Service and the Securities and Exchange Commission.

A frequent lecturer and author, D.S. was one of nine attorneys honored in the 2005 Forbes Magazine: “Special Tribute to America’s Best Lawyers”. He is the author of Pratt’s State Law and Regulation of Closed-End Credit, a six-volume treatise of installment sale practices.